Target Shakes Things Up In 2026

There’s an old saying: "if it ain’t broke, don’t fix it." Usually solid advice, but sometimes businesses just can’t resist shaking things up.

Right now, Target is doing exactly that, with five big changes coming to Montana in 2026.

And honestly, they need it. 2025 was rough. Falling sales, a 17% drop in stock, and over 1,000 corporate layoffs. So yeah, “broken” might be putting it lightly.

Expanding Good & Gather: More Grocery Options

CHICAGO, IL - OCTOBER 10: Customers shop at a Target store on October 10, 2013 in Chicago, Illinois. The store, which opened on October 8, was built on land where the notorious Cabrini-Green housing project once stood. The last of the Cabrini-Green high-rise homes were demolished two years ago. The housing project has been replaced with townhomes and retail shops, with some of the property being left vacant. (Photo by Scott Olson/Getty Images)
Photo by Scott Olson/Getty Images
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First up, Target is expanding its popular grocery line, Good & Gather. More products will hit the shelves, plus more fresh fruits and veggies, which is always a win.

Ulta Beauty Replaced By Target’s Beauty Studio

NEW YORK, NEW YORK - APRIL 04: Beauty products by e.l.f. cosmetics are seen on display at a Target store in Union Square on April 04, 2025 in New York, New York. U.S. President Donald Trump declared a U.S. economic emergency and announced sweeping tariffs of at least 10% and with rates even higher for 60 countries or that have a high trade deficit with the U.S. The tariffs will affect electronics, automobiles, clothing and shoes, wines and spirits, and swiss watches. In retaliation, China announced that they will impose 34% tariffs on the U.S. (Photo by Michael M. Santiago/Getty Images)
Photo by Michael M. Santiago/Getty Images
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Next, Ulta Beauty is out, and in its place is what Target is calling the Beauty Studio. You’ll still see some big-name brands, plus a new loyalty program to keep shoppers coming back.

Fun101: Merging Toys, Video Games, and Books

COLMA, CALIFORNIA - SEPTEMBER 29: Electronic Arts video games are displayed at a Target store on September 29, 2025 in Colma, California. Video game maker Electronic Arts is being acquired in a $55 billion deal with private equity firm Silver Lake Partners, Affinity Partners, and Saudi Arabia’s sovereign wealth fund PIF. The deal could become the largest private equity-funded buyout in history. (Photo by Justin Sullivan/Getty Images)
Photo by Justin Sullivan/Getty Images
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Third, some departments are merging. Video games, toys, and books will now live under the “Fun101” section. Expect more toys, plushies, and Legos, while items that haven’t sold well in recent years get scaled back.

Home & Garden Overhaul Coming to Target

CLARK, NJ - NOVEMBER 14: Singer Jessie James Decker shops game day entertaining essentials in the home aisles at local Target store on November 14, 2016 in Clark, New Jersey. (Photo by Jason Kempin/Getty Images for Target)
Photo by Jason Kempin/Getty Images for Target
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Fourth, the home & garden section is getting a major overhaul. Target says roughly 75% of it will be updated, which could be the biggest change yet.

Clothing Trend Updates and Designer Partnerships

AUSTIN, TEXAS - JUNE 06: Pride Month apparel is seen on display at a Target store on June 06, 2023 in Austin, Texas. Businesses across the United States have begun advertising LGBTQIA+ apparel to mark this year's Pride Month. (Photo by Brandon Bell/Getty Images)
Photo by Brandon Bell/Getty Images
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Finally, clothing is getting a boost. Trends will hit racks faster, more big-name designers will be added, and there’s a new partnership with Levi’s.

Whether all of this is enough to bring back shoppers who’ve strayed over the past year remains to be seen, but it’s definitely a start.

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